Automated and individual campaigns
Automated campaigns allow small and medium-sized companies to filter specific customer data and use this knowledge to send individual offers and promotions to a selected customer base via chat. Thus, these messages no longer need to be sent individually, but arrive at the same time to multiple users. In this way, this communication process can be automated and also saves valuable time in addressing the customer.
Campaigns increase customer interaction
Automated campaigns can be created for a wide range of interests. Have app users put their date of birth in the profile of the app – e.g. the 06.10. – SMEs can address and reach exactly these users with a created campaign. Of course, you can also use campaigns to get missing information from the app users. SMEs can encourage their users to put their name on the app if they have not already. Thus, the course is set for a personal and direct contact on the one hand and for a successful customer loyalty or relationship on the other hand. As an incentive, for example, the receipt of another stamp or a voucher can be used.
Different target groups can be defined for each campaign – depending on which content is relevant for them or what SMEs want to hear from their customers. Depending on the target group, it can therefore be defined whether only one, several or all of the defined criteria must be applicable in order to select the desired users. It is also possible to create a campaign and show it live later. An upcoming event such as the birthday of multiple users would fall under this. Each user who meets this criterion until the publication thus fits into the addressed target group and receives a notification via chat. Companies can use a wide range of occasions and tailor them to their individual needs. In our Knowledge Base we have provided the most important information about the campaigns for you.
