Different campaigns to reach selected users and user groups
With our marketing automation your customers can automatically send messages to their users. They can choose between templates or your own individual message. Based on the user data of the app users, you customers create suitable messages which can be sent to a selected group of users.
The right template for every purpose
To make it even easier for your customers, there are now many templates available for different campaigns. All templates include preset filters, messages and settings that can be used right away.
To use the templates, your customers can call up the Campaigns section in the dashboard. Now they are in the Campaign management section. By clicking on the button Create campaign (top right) they get to the templates. In total there are four categories and eight templates from which you can choose. Each of these templates is designed for a specific purpose. You can, for example, choose between a Welcome campaign, Reactivate users or a Stamp card reminder. By clicking on Choose, your customers can then select their template and – if they wish – further edit and customize it.
Using the example of the template Reactivate users, you see that it is still possible to customize the message – both from the text and from the filter settings or configurations. Depending on which filters your customers set, they will see on the right how many users they expect to reach. Of course, they can also make these individuals adjustments for all the other templates. They also can still create their own individual campaign by clicking on Choose in the template overview under Custom campaign.
Under Write your chat message there is a mandatory message. This has the placeholder name already contained, so that the recipients of your customers are addressed immediately with their name, which they have deposited in the app. Of course your customer can also add more placeholders to the message. To do this, they only need to click on the blue plus sign on the right to further customize the message.
Note
Your customers can also save any template as a draft by clicking the small arrow next to the Save and run button. They can edit existing campaigns at any time. Of course, they can also stop and edit them by clicking on the Edit icon directly in their Campaign management.
Further information about Marketing Automation
The various filter settings of the marketing automation
Marketing automation and configurations settings